Mirando más allá de Instagram y Facebook: ¿Quiénes dominan ahora las RRSS?

Rima Digital 11 de septiembre de 2023 0

En

la última década, Facebook e Instagram han dominado el paisaje de las redes sociales, siendo sinónimos de conexión digital. Sin embargo, en este 2023 se ha demostrado que el mundo de las redes sociales es vasto y se encuentra en constante evolución. 

Emergiendo de las sombras de estos gigantes, nuevas plataformas han deslumbrado a audiencias globales con propuestas innovadoras. TikTok, que comenzó como un fenómeno entre la generación Z, ha logrado conquistar a múltiples generaciones con su enfoque en contenido breve, dinámico y altamente visual. Clubhouse, por su parte, ha resaltado el poder de la voz, creando un espacio para debates y conversaciones en tiempo real, basados solamente en audio.

Además, la especialización se ha convertido en una tendencia imposible de ignorar. Redes como Behance y Dribbble, destinadas a la comunidad creativa, han experimentado un auge. Estas plataformas ofrecen un espacio para que diseñadores, ilustradores y creativos de todo tipo compartan sus portfolios, obtengan retroalimentación y establezcan conexiones profesionales. 

No obstante, frente a esta ola de diversificación, Facebook e Instagram no se han quedado atrás. Estos han respondido con adaptaciones significativas: Instagram ampliando su funcionalidad hacia el comercio electrónico y Facebook diversificando con “Salas en vivo” y colaboraciones con otras plataformas.

La era digital es testigo de un paisaje de redes sociales que nunca se estanca. Aunque Facebook e Instagram han dejado una huella imborrable en la historia digital, en 2023 ha resaltado la capacidad de nuevas plataformas para resonar y adaptarse a las cambiantes necesidades y deseos de la audiencia global. La diversidad y especialización son, ahora, más relevantes que nunca, mostrando un futuro donde coexisten múltiples plataformas, cada una con su propuesta única, pero todas con un objetivo común: conectar y enriquecer nuestras experiencias digitales. La competencia y la innovación continúan redefiniendo las reglas del juego, y como consumidores, nos espera un emocionante viaje de descubrimientos en este mundo digital.

🚀 No te quedes atrás en esta era de constante evolución digital.

En RIMA Digital, te ayudamos a navegar y destacar en este diversificado mundo de redes sociales.

¡Conéctate con nosotros y da el próximo paso en tu estrategia digital!

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We were Inpulse and these were the ideals that we strived to uphold. In the end, it was the talented people and the unmatched work they did that mattered the most…
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