How many times have you walked down the street and stopped in front of a shop window...
that caught your attention?
You surely have even gone inside and bought something that you did not think you needed until that moment.
This is what is currently happening in the digital world.
Websites have become the showcase of the 21st century, and if they don’t draw any attention from the beginning, the user (who could have become a customer) gets lost in the ocean of offers that can be found in their usual search engine.